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For us, sustainability is a process, not just a product.

A process that integrates sustainable production, manufacturing, processing, sourcing, distribution, consumption, and the business itself.


We are dedicated to creating a better fashion future and we work hand-in-hand with fabric mills for new sustainable fabrics as much as we also collaborate closely with factories to educate them about the market needs.

Our aim is to drive development towards a more circular, fair, and equal fashion industry – together with everyone in the supply chain.


India offers a wide range of certifications:

  • Better Cotton Initiative: The Better Cotton Initiative (BCI) promotes a comprehensive set of production principles and criteria for growing cotton in a more sustainable manner: socially, environmentally, and economically.

  • Fairtrade: Fairtrade is an ethical trade system that puts people first. Fairtrade offers farmers and workers in developing countries a better deal and the opportunity to improve their lives, as well as invest in their future. Fairtrade gives consumers the opportunity to help reduce poverty.

  • GOTS: Global Organic Organic Textile standard 

  • Global Recycling Standard (GRS): The Global Recycled Standard is intended for companies that are making and/or selling products with recycled content.

  • OCS: Organic Clothing standard

  • FSC certified fabrics  - Forest Stewardship Council is considered the "gold standard" designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable, and later used for cellulosic pulp and viscose based fabrics.


We want to make fashion sustainable and sustainability fashionable!

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