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Design and Product - the heart and soul of Continuum!

We are totally dedicated towards creating newness and frequently inspire our customers, to see the beauty and magic in everything!


We find inspiration everywhere; through traveling, WGSN, flea markets, vintage shops across the globe, local villages all around India… yes, the list is endless!

We have an in-house design team while we also collaborate closely with freelance designers in the UK, US and Dubai. All new apparel samples are developed in-house; patterns are digitised and later shared with factories for costing or for a factory to make a revised sample following our first prototype.


Our in-house sampling team includes skilled embroidery artisans, experienced tailors, pattern masters, embroidery artwork masters, etc. We design all embroidery and surface deco artworks from scratch to ensure originality and cover any copyright protection issues. 


For home furnishing and furniture, we work closely with design driven factories where owners are very often a vital force behind the products. The products range from simplistic contemporary style to crafted traditional carved wooden furniture and mirror inlayed items.

Product images can always be shared on request via email, and of course, we are always happy to arrange for a virtual meeting in our showroom to show case all new styles. Whatever works for you!

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